Smartphones and Travel Blogging: Tools and Tips for 2024

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The success of a travel blog depends on SEO optimization and this should be obvious to every website owner. At the same time, a significant part of the capabilities is available even on a smartphone, if you have the appropriate tools. While you still need a PC for more serious analysis and SEO strategy building, we want to offer some tips and tools to help you monitor your results, manage your content, and modernize your SEO from your smartphone.

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Why is SEO for Travel Blog Important?

SEO for travel blog - travel blogging tips on SEO

SEO is the key marketing tool, which largely determines the position of your blog in search results. Without effective SEO, potential readers simply will not be able to find your website, which means they will end up on competitors’ sites, and you will only get the rest of the clicks on non-standard queries.

Travel blog SEO involves several crucial steps:

  • Selecting the Right Keywords: Choose travel keywords that resonate with what your audience is searching for.
  • Optimizing Site Navigation and Load Speed: Ensure your blog is user-friendly and loads quickly to improve the user experience.
  • Writing with SEO in Mind: Craft blog posts that are optimized for search engines by using relevant keywords naturally within your content.
  • Creating Optimized Headlines and Tags: Write compelling headlines and meta tags that include your chosen keywords to attract search engine attention.
  • Using Keywords in Image Descriptions: Add keywords to your image alt texts to enhance your blog’s searchability.

SEO Tools Travel Blogging for 2024

Here are the necessary tools that will allow you to work with the SEO of your travel blog, even on a smartphone.

1 Google Test My Site

Perhaps the most famous tool that can be used online, which means from any platform. It evaluates the usability and optimization of the site for smartphones. This will tell you how long it takes to load a web page on your smartphone and offers additional settings for the virtual device. Not only will you see an optimization score, but you’ll also see scores and tips for improving your website. You don’t have to aim for 100% convenience, as this is often impossible, but many tips are quite useful and will help travel blog administrators achieve better results. There are also other similar tools, like Mobile Friendly Test or Merkle’s Mobile-First Index Tool, you can supplement your data with them.

2 Google Analytics

A must-have blogging tool accessible from your smartphone. In the Reporting tab, you should select Audience and you can even find the Mobile section, then click Overview. Here you will be able to see the number of mobile users and desktop users. In general, there are many settings and filters that give a complete picture of the traffic source. You can learn a lot about your website even from your smartphone.

3 Yoast SEO

Yoast SEO is one of the most popular tools for optimizing your blog’s SEO. This is a WordPress plugin that customizes content and provides tips that increase the visibility of your blog. With the help of the plugin, you can perform SEO analysis, check the readability of content, and even run a preview.

4 VeePN

This is not a required tool, but it will come in handy many times. We’re talking about VPN for iOS, which will allow you to see search results outside your region. With VPN iOS or Android apps, you can unblock foreign tools, conduct local keyword searches, find local competitors, and anonymously analyze their SEO strategies.

5 BuzzSumo

BuzzSumo isn’t just another SEO tool—it’s your comprehensive guide to dominating Google search results. The tool helps in creating content:

  • Helps you find trending topics in the travel niche.
  • Analyzes and produces a list of influencers in a niche. Can be used for collaboration, ordering advertising or content analysis.
  • Allows you to create an alert when content is published.
  • You can better analyze the strategies of the most popular blogs.

Where to Begin?

Understand Keyword Types and Find Your Balance

During your SEO research, you’ll encounter three main types of keywords:

  • Short-Tail Keywords: These are 1-2 word phrases that are highly general and attract a large volume of searches. Examples include terms like “travel” or “Japan.” While these keywords can drive significant traffic, they are typically very competitive and challenging to rank for, especially for newcomers.
  • Long-Tail Keywords: These consist of phrases with three or more words, offering more specificity. Examples include “Japan travel guide” or “things to do in Japan.” Although they generate fewer searches compared to short-tail keywords, they are much easier to rank for due to lower competition.
  • LSI Keywords (Latent Semantic Indexing): These are related keywords you can incorporate into your content to help Google understand what your post is about without relying solely on the exact target keyword. For instance, if your primary keyword is “Japan travel guide,” relevant LSI keywords might include “places to visit in Japan” or “best time to visit Japan.”

Aim for Featured Snippets

Featured snippets are those concise, informative blurbs that appear at the top of Google’s search results when you ask a question. Based on the title and snippet, 90% of users decide whether they will go to your site or not. This extended description reflects the content of the web page or site. If you manage to rank at the top of the search results page with a snippet, your site’s authority will increase and it will attract more visitors.

Optimize Old Posts

You can and should keep your posts relevant, especially those that bring you a significant portion of your traffic. This way, readers can receive better quality content and you will gain a higher position in search results. This is a strategic approach that brings content to life and helps stabilize traffic flow.


SEO for a travel blog is a topic that you could write a whole book about and not have time to fully cover it. These are just the basics, but their laying determines whether your brainchild will have a future. Start by preparing tools and drawing up an SEO strategy, gradually develop your blog and you will succeed.

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