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They say that pride comes before a fall, right? About 8 weeks ago I wrote a post on how I had worked hard on my blog, increasing my Domain Authority (DA) to being 28 in just 6 months. Well, it wasn’t to last. This week Moz (who are the proprietors of the DA metric) introduced the new version of DA. They did warn everyone in advance of the change, and said that a lot of sites would see a drop in their DA number. This, they claim, is to keep the DA metric in line with the Google algorithms. They say that this new number gauges the strength of a site better than before. On Wednesday I watched my chrome toolbar all day. And when it did happen I was stunned. My DA dropped after the Moz update by 9 – so what do I do now?
My DA dropped after the Moz Update – What Do I Do?
At first, my reaction was shock and sadness. It felt very personal, like all that hard work had been for nothing. If you read my post in January about how to improve your blog’s DA then you may have seen all the ways that I have working tirelessly on my blog.
I felt robbed.
Then I reread the Moz statement about the update. They claimed that a lot of my peer’s sites would also drop. And sure enough, some of the bloggers that I have come to recognise, admire and chat with regularly had also suffered drops. Some had even suffered far greater drops than mine. Yes, a few had gained, but the general trend seemed to be a fall in the number.
I was slightly heartened by this, as I didn’t feel that it had just affected me, and that others may be feeling even more disheartened. Furthermore, I do realise that I have quite a simple blog theme, am still a very new blogger, and are by no means an expert in website design. So I realised that had a lot of scope for learning how to improve my site.
Why am I Blogging?
Furthermore, it does make you ask yourself the question of what you are getting out of your blog. If you are happy with just blogging away, and aren’t really after any brand recognition or monetary recompense for your work, then the new number will be of absolutely no consequence. As you were.
But whilst I do enjoy rambling on about life in general I actually turned to blogging to see if I could make a little money doing so. I have found it a real challenge, and feel that it has brought out new skills in me. And more recently I have been receiving some very lovely collaboration offers with brands.
Will or Should this Change?
Lots of the top bloggers in the know are actually saying no. If companies are offering you less on the strength of the new metric then they are basically trying to take advantage, and it’s probably better not to work with them.
Has anything changed really? Relatively speaking, no. Nothing has altered. It is just a new metric, a new algorithm which actually isn’t comparable to the old one at all. It shouldn’t make a difference to your collaborations at all. So you could just decide to carry on doing exactly the same as before.
But What Was I Going To Do About The Drop In DA?
Even though my DA dropped after the Moz update, it just makes me want to go out and build it back once more. And so I will be using some of the techniques I have used before, plus some new ideas.
SEO or Search Engine Optimisation
Moz have always said that (and they reiterated in the statement after the latest update) that DA is just their proprietary metric and is not a measure of how well your site is ranking.
So the best way of improving your ranking in the google search engine results pages (SERPs) is still to do the best SEO job that you can.
Use Yoast or another SEO plugin. Do your keyword research.
Post Good Content – and be consistent
It is so important to make your posts the best they can be. Use a grammar and spell checker. Stick to posting on the same days and times a week so that your audience can find you. Hopefully once they have found you they will stick with you.
Comment on other people’s blogs. Be active on at least one social media platform and engage with other bloggers in your niche. Make connections with your peers. As they can help out with improving your rankings. How? By providing backlinks.
What is a backlink? Simply put, Google sees a backlink as a kind of vote of confidence in your website from another website. It is a link from one domain to your domain. However, it really isn’t that simple. There are nofollow links and dofollow links. Some links are worth more than others.
The best thing to try and improve your DA once more is to focus on getting relevant backlinks from good quality sources. One of the best ways of doing this is by writing guest posts for other trusted sites or bloggers that are well respected in your niche. However, do ensure that they are offering a backlink back to your blog!
At the same time, check your site for broken links regularly, and fix any issues.
And finally ensure that your site loads quickly.
As I said, I know I have a lot of scope to improve my site. And am willing to put in some hard work in building quality backlinks. Even though my DA dropped after the Moz update, it will just take me time to get it back up there again!
I’d love to know your thoughts on this. Were you upset at the changes? Let me know in the comments below, or comment on my social media.
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